Start Your Beauty Business


Your Confidence Is Our Calling

Obsessed with skin care, self-care and makeup? Imagine turning your passions into a dynamic small business that’s all about making meaningful connections, supporting your community and achieving personal growth – all while doing what you love. Just think, instead of sharing selfies that benefit other beauty brands, you could be influencing your own beauty business – and earning extra income. The best part? This opportunity just fits your life – whatever stage or phase you’re in. 


Start earning 30% profit* today on all retail sales through your online personalized shop (My Shop) – or unlock an exclusive 50% discount when you become an active** Independent Beauty Consultant.

✨ Flexible Hours

School, work, kids – life is busy. That’s why you decide when, where, and how you work. No pressure. No obligations. Just a business that fits around your life.


💄 Products That Inspire

Mary Kay® products pair high‑quality ingredients with decades of research and innovation,so you can confidently offer products that deliver real, visible results.


🎉 Celebrate Successes

Every achievement matters. From everyday wins to exciting rewards, your efforts are recognized and celebrated.


🤝 Community & Support

You’re never on your own. With Mary Kay, you become part of a welcoming community that supports, inspires, and grows together.


💗Beyond Beauty

Started by a woman, Mary Kay has been empowering connection, confidence and entrepreneurship for more than 60 years. With more than $3.63 million donated through the Mary Kay Ash Charitable Foundation® to support women impacted by domestic violence and cancer, this mission goes beyond beauty.

Starting is Easy!

STEP 1

Connect with a Beauty Consultant

STEP 2

Sign and submit an Agreement

STEP 3

Start Learning. Start Selling!

Your Starter Kit

Every new beginning deserves the right tools. The Mary Kay® Starter Kit helps you start your business feeling prepared, confident, and supported from day one.

What’s Included 

 

  • Mary Kay® product samples to share and experience firsthand 
  • FREE apps to help you sell products anytime, anywhere 
  • Digital tools to help you run and manage your business 
  • Customer catalogues to showcase Mary Kay® products 
  • Subscription to your own branded Online Shop 
  • Educational resources to help kickstart your business journey 

Ongoing support from a dedicated corporate office — every step of the way 

FAQs

Your Mary Kay Business

The Mary Kay opportunity is a direct sales opportunity where a Mary Kay Independent Beauty Consultant sells Mary Kay® products directly to her customers. The foundation of a strong Mary Kay business is and always will be the sale of amazing Mary Kay® products to customers! 

Independent Beauty Consultants can start earning 30% profit right away or earn up to 50% profit** on products sold at suggested retail with a personal retail sale of $450. 

Mary Kay does not pay for or require Beauty Consultants to recruit team members. And an active† Beauty Consultant can earn 50% profit** on products sold at the suggested retail price without developing a team. Commissions are paid for promoting the retail sale of Mary Kay® products. 

The earning opportunity associated with a Mary Kay business is individual and unique, so it is impossible to guarantee that a particular amount of income can be earned. How much money you make as a Mary Kay Independent Beauty Consultant will depend on many factors, such as your personal business goals, time invested and business expenses.

You can start earning 30% profit right away or earn up to 50% profit** on everything you sell at the suggested retail price with a personal retail sales of $450, and you can feel confident that you are selling products you can believe in. This flexible opportunity lets you choose how much or how little to work your Mary Kay business as you strive to meet your goals!

With a Mary Kay business, you are in business for yourself, but never by yourself! Mary Kay continually develops resources to help you along the way, including product education, marketing materials, promotions, team-building flyers, and social media playbooks and tips. All are available through Mary Kay InTouch®, a website exclusively for Mary Kay independent sales force members.  

To help put you at ease as you navigate your first skin care, colour and/or pampering parties, Mary Kay offers access to online education and resources. There is even an innovative online shopping experience that brings Mary Kay to life called My Shop. Mary Kay® apps are designed to help you manage your business and reach customers where they are. No matter your comfort level with technology, you’ll find all of these apps easy to use.

If you’ve just started your Mary Kay business, it is important to know that purchasing inventory is an individual decision. It’s certainly not a requirement for you to begin your Mary Kay business. We always recommend that you determine what activity level you intend to pursue in your Mary Kay business and then, if appropriate for your personal circumstances, invest in the amount of inventory that supports that activity.

You can always rest assured that there will be Company-published materials, resources and programs available to you that contain excellent sales tips to help you successfully sell Mary Kay® products. You also have the opportunity to ask other successful independent sales force members, such as your Independent Sales Director, for tips and advice on selling your products. 

Finally, if you decide that a Mary Kay business is not for you, you can take comfort in knowing that the Company will repurchase, at 90 percent of your original net cost, original and unused Retail (Section 1) products, provided such items were purchased by you from the Company within one year prior to return.

As you consider starting a Mary Kay business, we know that you will want to sell products that you can believe in. You want products that deliver real results and are right for you and for your customers.

Product safety is the highest priority for Mary Kay Inc. As a matter of principle, Mary Kay Inc. regularly goes beyond what is required by law when it comes to product safety. In a typical year, Mary Kay Inc. spends millions of dollars and conducts more than 500,000 tests to ensure that every Mary Kay® product meets the highest standards of safety, quality and performance. Because Mary Kay Inc. performs or supervises every step of the product cycle from inspiration to formulation to distribution, each new product must pass through a series of stringent research and consumer testing procedures.

Submitting an Independent Beauty Consultant Agreement

Yes. You must have an Independent Beauty Consultant to submit an Agreement. However, if you do not have one, we can help you connect with one by going to “Find a Beauty Consultant”. 

There will be an email notification sent 24 hours after you started the Independent Beauty Consultant Agreement with a reminder to complete it. Click on the link in the email to continue, and use the password created to continue the saved agreement. The Independent Beauty Consultant Agreement will be saved for 14 days and then will be deleted if it has not been completed. 

If you are a former Beauty Consultant, you can submit an Independent Beauty Consultant Agreement again using the same process. In order to complete your Agreement, you will need to provide your former Consultant number. If you do not remember your former Consultant number, you can contact Mary Kay at 1-877-411-6279, Monday to Thursday: 10:00 am-4:00pm ET and Friday: 10:00am – 2:00 pm ET. 

About the Direct Selling Industry

Direct selling is a way to sell products or services person-to-person, away from a fixed retail location. A direct sales business allows you to connect with customers in many ways: one-on-one, at in-person, virtual or hybrid parties, through online resources, such as interactive catalogues and social media, or by phone.

Mary Kay has been in business for over 60 years, and we are proud of the entrepreneurial opportunity we offer and the incredible products we make. Mary Kay remains among the best beauty brands globally, and our unique business model has stood the test of time in nearly 40 countries around the world. The Mary Kay business model is simple: Active† Independent Beauty Consultants can earn up to 50% profit** on Mary Kay® products they sell to their customers at suggested retail.

With a Mary Kay business, there is no requirement that an Independent Beauty Consultant recruit to earn a profit on product sales. Every Independent Beauty Consultant signs an Agreement directly with the Company, and whether she recruits or not, she is offered the same wholesale discount as every other active† Beauty Consultant.

Purchasing inventory is never required to start or maintain a Mary Kay business. There are many fabulous reasons an Independent Beauty Consultant might want to have inventory on hand – but it is not a requirement.

A direct-selling opportunity is a flexible option for adults of all ages, genders and income levels. It is an especially good opportunity for those who want more flexibility and for those who want an opportunity that fits their lives. If you have an entrepreneurial spirit and enjoy working with people, this opportunity could be right for you.

The Direct Sellers Association of Canada (DSA) is a highly regarded National trade association of leading firms that manufacture and distribute goods and services sold directly to consumers through an independent field sales force. Mary Kay executives have a history of involvement with the organization and several have served or currently serve on the governing board and have been instrumental in shaping policies for the industry, particularly the Code of Ethics. To learn more about the DSA, click here.

The Code of Ethics is the cornerstone of the Direct Selling Association’s commitment to ethical business practices and consumer services. It ensures that statements made by member companies are honest and forthright. Mary Kay executives led the way and played a key role in strengthening the code to further protect consumers and independent sales force members in the industry. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership. The Code assures the independent sales force and consumers that they are dealing with a company serious about providing quality and service at the highest levels.